Business Model - Full Service Provider

Strenghts in flexible high speed actions in order to meet fleet market demands

Market/Category knowledge


  • Market understanding
  • Data collection capability
  • Local input
  • Packaging
  • Legal

Business Plan development

  • Goal short and long-term
  • Positioning
  • Investment


  • Customer
  • Consumer
  • Tracking

Warehousing / shipping

  • Needed warehouse space
  • Day to day supply
  • High customer service level
  • Display manipulation


  • EDI
  • Integrated forecasting systems
  • Customer service


  • EDI
  • Currency: EUR and DKK

Sales team

  • Strategic Sales Management
  • Chanel experts
  • Top to top contact
  • Conceptual Selling
  • Category Management
  • Understanding sales and category drivers
  • Leading Key Account Capability
  • Customer Marketing

Consumer Marketing

  • Copy Developments
  • Media plans
  • Equity building
  • Tracking

Business Intelligence

We work via our concept ”Strategic Sales Management”

After Sales Service

We lead the strategic work and align resources and priorities.
The quality assurance is delivered via ongoing business reporting tailor-made to the single principal.

Bräuner Retail "One Point of Contact"

We work via our concept:  ”Strategic Sales Management” We lead the strategic work and align resources and priorities. The quality assurance is delivered via ongoing business reporting tailor-made to the single principal.

Distributor Concept

“Handling a complex and fractured business via the FMCG specialist Bräuner Retail”. We are experts in our market, where we manage FMCG categories for principals who want a true operation within Home- and Personal care products. If our principals want to launch a new product or to further build an existing brand portfolio, we are the experts. Our HQ Team of experienced managers builds and creates solutions the live up to the expectations short- and long-term. We offer one invoice – one voice – one payment – one trade fund – one going contact in a cost efficient way. We connect the work with the local expertise. We are the head, arm and legs for our principals.


Drive sales and results behind TQ organizational capabilities with synergies and Central HQ management combined with local operation.

  • Central warehouse capabilities and cost efficient replenishment systems /OSB +Forecast systems
  • OSB – one invoice – one payment – one trade fund
  • Administration
  • Trade marketing plans
  • Market understandings
  • Leverage local knowledge and power that create additional value

 Bräuner Retail Partners - Nine unique benefits

  1. 100 % organizing around the customer opportunities.
  2. Understanding core responsibilities & roles.
  3. Build ongoing relationships, cooperation and deep understanding of local customers across all levels and functions.
  4. Define, align and implement joint annual plans with customers and build sales & optimize logistics.
  5. Have clear sales fundamentals (pricing, distribution, shelving, promotion) strategies through to customer channels in cost effective way and including GAB opportunities.
  6. Get outstanding customer support behind the brand initiatives.
  7. Ensure efficiency of promotion & features spend. Have cost efficient replenishment system from supply to shelf that is a competitive edge.
  8. Have Forecast, Order, Shipping and Billings systems and processes.
  9. Key Indicators/Measures are Sales Fundamentals vs. completion/objectives, net sales growth, cost levels, perfect orders & availability and customer feedbacks.