Vita is the leading provider of food packing and a brand focusing on quality, innovation and respect for the environment. Vita want to be leading on innovation – both on traditional solutions as well as new.

The brand was introduced by Paul Fischer in 1949, under the name “Paul Fischer”. At first the production was paper products used for production of sausages. Later the specializing started in food packing, and the Vita name was developed.

The company stayed in the hands of the Fischer family until 2006, where the brand was sold to the France concern Sphere after retirement of Preben Fischer. In the hands of the Europe’s leading manufacture of household and food packing there was a base for growing the brand with innovation and the same high quality.