Old Spice is the quintessential men’s grooming brand from P&G. It all began in 1937 where the first Old Spice were produced. “Early American Old Spice” were introduced as a fragrance for women. The following year the male edition had the first launched and was the start of a long and successful story of the brand, Old Spice. Old Spice is today a world-wide brand in a wide portfolio including shower gels, body sprays, after shave and deo sticks used by men in all ages.