Mr. Magic is an umbrella brand owned by Bräuner Retail developed to fill out market gabs with innovative products. Under the umbrella we have brands as Mr. Magic Brillerens, Bräuner Isterningeposer and FRUGTPOSEN. Mr. Magic Brillerens is innovative optical lens wipes with an improved cleaning capacity and a better consumer experience. Isterningeposer is made to fulfil needs in addition to the traditional ice cubes. FRUGTPOSEN has been a part of the product portfolio for many year to keep the consumers fruits fresh all day.